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Grid – the website that designs itself

Contemporary Web development is on the verge of a revolution thanks to the stiff competition provided by Mobile app development and every brand today wants to have the best looking website and an app( if it helps their cause). Grid is a San Francisco startup that has changed the way websites were being developed by just changing the role of a designer. The team at Grid, has come up with a new age platform which uses machine learning combined with constraint-based design and flow-based programming to make form dynamically adapt to content. Too see how remarkable it is, you have to compare it with most of the websites that are developed today.

The jobs of a designer is getting easier day by day with ready to use templates from WordPress and Sqaurespace with drag and drop website builders, but that is just not the case. Just like ready to eat food packets are convenient and easy to prepare, but can’t give the feeling of a perfectly grilled steak, same is the case with these easy to make website development platforms. And this has jeopardize the jobs of designers.

In the past two years, grid-based layouts have become extremely popular in web design. To put it in simple words, grids are a system for creating order among elements in a website. Grids provide a common graphic language that makes it easier for both designers and developers to work on a website. It helps users to better understand the information as it’s shown in a more structured and logical way.

Designing an astonishingly good looking website for your business has always been a major issue, but now this problem has surfaced  more than ever. Brands need a properly designed website to start with before they even start working on something, because the website reflects the brand. And if your website is not adequately optimised it will not attract your specific leads and it will even affect your SEO, which will affect your business and ultimately your brand value.

While designing a good website, content is key element along with the design of the website. Gone are the days when content only meant text and loads of text. Content now has a different meaning, it includes the images, videos, infographics and more. A way by which you convey a message to your lead or a visitor on your website can be termed as content. And Grid does it best without you having to code a single word, you can have an advanced site with Grid. And, thats the reason we have title ‘Grid – the website that designs itself’.

Instead of designing your website pixel by pixel yourself, The Grid team wants to use artificial intelligence to design your website based on your content and goals. In the last few years, the team at Grid is building a platform that uses artificial intelligence that works like your personal graphic designer, able to think about your brand and present it in a unique way.

When you want to develop a website with Grid, it asks you the purpose of the website, whether you want to generate more leads, more views and other options. Then the layout of the website will change according to this information. A user could go from personal to commercial, if the aim is to sell something. Colors of the images are picked from the images that the user uploads and are positioned using Artificial Intelligence. Certain shapes are added to the content and perfectly cropped images makes it to the final cut. Grid has the ability to detect faces and no matter how the image is resized, keeps them visible.

The Grid Team does all this with the help of Grid Style Sheets(GSS) which was created to replace the Cascading Style Sheet(CSS). GSS is an open source project which has been getting a good amount of traffic and recognition on its own recently.  If you checkout the website of Grid, you will get the answer to all your queries and see how beautiful a website can be without a single line of code.

We at Nimblechapps, have started working on Grid apart from Mobile App development and Web development. If you have any query regarding Grid, you can contact us anytime and we would be happy to help your business and brand, in the best possible way.

Keval Padia
Keval Padia is the founder & CEO of Nimblechapps, a fast-growing mobile game development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.
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